Characteristic Strategy

Along with the city tourism's vigorous development, the exploitation of the cultural tourism resources has drawed more and more importance. In 1980's some scholars proposed the viewpoint which the culture and the tourism economy should be unified. According to this viewpoint, tourism between the countries may be regarded as " to earn the foreign exchange by attracting tourists to a country unique culture ", even the domestic tourism is also " attracts the outside areas by its different culture custom ".No matter how big it is each city has own cultural tradition and region characteristics, this is tourism's foundation. All city all must according to its own condition and the goal, must formulates its tourism developmental strategy, in order to instruction and standard its tourism's development.Jinan has a long history as well as a glorious culture, the natural scenery is elegant, too. Many famous litterateur poured forth here. Spring landscape is unique. It's a famous historical city as well as a tourism city in China. Jinan's spring is the nature gracious gift, the great antiquity accomplishes and well-established, it forms dissimilarly in shape, spurts wells up magnificently ., the multitudinous chilly sweet water gush out from underground . The spring flows between the alley, the common people residence, latter joins he rivers the lakes, thus constitutes the unique spring city style. Jinan lives by the spring while the spring is Jinan's life source. The spring culture is rich, not only has brought the unusual elegant natural scenery to Jinan, but also has bred the multitudinous cultural celebrity. The spring and the culture are the Jinan most precious wealth, therefore, the spring no longer is in the pure significant spring, it has become a significant profound spring culture.Based on the point of view of developing its charm ,this article says that the city tourism development should focus on brand building, excavates Jinan tourism resources especially Spring culture. Conducts the comparison research, thus obtains the spring culture resources is Jinan city tourism resources and characteristic resources. Then it attempts to discuss how to make good use of this bright unique cultural resources to promote Jinan city tourism development.The present paper is mainly divided into five parts :I: Introduction, points out the paper's research background, research significance and the research technique. II: Separately carries on the conformity, the summary to the present domestic and foreign city tourism development situation and the urban development strategy research, the paper thus obtains Jinan's tourism developing strategy.III: Analysis the present situation and the problems existing in the Jinan traveling development.IV. Carries on the conformity to the Jinan tourism resources, the paper studies the spring culture connotation and the value, and then conducts the comparison research with the similar city, thus summarizes the Jinan should walk on a road of characteristics.V. Summarize the article and versus the future studies.