Study On Competitiveness Evaluation Of Hot Spring Tourism Characteristic Towns

In recent years,with the continuous development of urbanization,the state has vigorously promoted the construction of characteristic towns to seek new ways for urban development.There are a large number of small towns with tourism as a characteristic industry in the list of characteristic towns promulgated by the state.It can be seen that the development of tourism plays an important role in promoting the construction of characteristic towns.With the change of modern life,people advocate healthy,so Wellness tourism has become a new tourist hot spot.Hot spring tourism has an important health and healing effect and is an important form of Wellness tourism.The joint construction of hot spring tourism and characteristic towns is conducive to the implementation of the “ Healthy China ” strategy,making the Wellness tourism resources fully utilized to meet the growing health and health needs of the people,as well as the supply-side reform and the promotion of new urbanization.An important way.It is of great practical significance to evaluate the competitiveness of the hot spring tourism characteristic towns and clarify the direction of its competitiveness improvement,so as to better promote the development of the hot spring health care industry in the characteristic towns.On the basis of collating relevant research at home and abroad,the thesis,based on the theory of comparative advantage,competitive advantage,industrial cluster and sustainable development,constructs a competitiveness evaluation index system for hot spring tourism characteristic towns.In the list of national characteristic towns,the town of Huitang Town,Ningxiang,Hunan,the Hotwater Town of Rucheng,Chenzhou,and the town of Doumen,Zhuhai were used as case bases to obtain the competitiveness value and ranking of the three case areas by entropy method.The town’s competitive advantages and disadvantages at various dimensions level the town,and then propose a corresponding competitiveness improvement strategy for various hot spring tourism towns.The paper mainly has the following conclusions:(1)The competitiveness evaluation index system of hot spring tourism cha racteristic towns mainly includes the values of hot spring resources,the quality of health care environment,the basic conditions of towns,the competitiveness of tourism market,the competitiveness of tourism industry,and the following23 subdivisions.index.(2)By calculating the competitiveness Value of case sites,the comprehensive competitiveness Value of Huitang Town ranks first,with obvious overall advantagesand strong competitiveness;Doumen Town in Zhuhai ranks middle,with good tourism economic foundation and industrial environment of tourism market,strong basic conditions and competitiveness of tourism industry,relatively weak hot spring resources and healthy environment;HotWater Town of Rucheng Chenzhou ranks the last,the value of hot spring resources and healthy environment are superior,but the basic conditions of small towns are weak,the development of tourism market and tourism industry is backward,and the overall competitiveness level is the lowest.(3)According to the relative competitive advantage and disadvantage of small towns with hot spring tourism characteristics in each criterion level,this paper puts forward corresponding optimization suggestions.Huitang Town should enrich the hot spring tourism product system and establish the brand of small towns with hot spring characteristics;Hotwater Town should strengthen the construction of tourism infrastructure and establish the public leisure orientation of small towns;Doumen Town should create the price of tourism resources of small towns.Value,to create a small town with international theme characteristics.