Bangla Palm Hot Spring Culture Brand Development

Natural hot springs, Huanglong jade and historical sites of resistance war againstJapan in West Yunnan, are three tourism resources developed recently by Longlingcounty government, which is located in Baoshan, Yunnan province. Banglazhang hotspring holiday resort is the flagship project and investment priority of countygovernment development plan for the next five year. Banglazhang takes advantage ofthe market opportunity that tourism industry is transforming and upgrading, andmakes special hot spring quality as its attraction and core competitiveness. In addition,it rallies and decides to rebuild hot spring tourism to make itself a world-famousleisure and recreation center.A series of questions are derived from this brand strategy.1. Compared to other famous hot springs all over the world, what is the exactresource superiority of Banglazhang hot spring?2. As a strategic brand, does banglazhang hot spring have its own professionalmanagement mode?3. How can they deal with the relationship between protection and development?4. No matter from resource superiority or competitive superiority, cultural creativityis the key and mechanism innovation is the core. As a flagship project, doesBanglazhang hot spring have its own prospective judgment and strategicplanning?In a word, the only way to explore the essence of Banglazhang hot spring is todiscuss the meaning and value of these four questions.