Research For The Development Strategy Of The Small And Middle Real Estate Enterprise

The real estate is more and more important in the national economy, we can see it out to the contribution to our GDP from the real estate. There are more than ten thousand real estate enterprises in China, among them 80% above is the SME, along with the development and the market economy system that reform open of further thorough, the competition situation that these enterprises face is rigorous. The last years, many people thought that transformation of the real estate will soon arrival , the point of change would be the small and middle enterprise to be eliminated. Really, the small and middle real estate enterprise is weaker than the bigger in many aspects but the writer thought that small and middle real estate enterprise can exist in the competition. The paper sets out from the strategic angle exactly to resolve this problem.Firstly, the writer does a definition from the property of the business enterprise to the small and middle real estate enterprise in the article chapter 1. At this the foundation for definition up analyzed them of advantage, bad situation, to textual standpoint, is also the place of its advantage in the bad situation of the small development business enterprise. Analyzed the existent reason from the theories and realistic angle at chapter 2 immediately after. The third, fourth and fifth chapters are analyses and process of getting a strategy, among them made use of a lot of strategic analytical tools, set out back to return from the research of the inner part and the exterior environment the small and middle real estate develops the development strategy of the business. It gives three viable exteriors development strategy in chapter 5, among them also included to the strategy of withdraw, because winning the benefit or the loss minimum is an end purpose for an enterprise, it is the best choose for some enterprises that they quit from de market.