Jintang County Real Estate Enterprise Development Environment And Countermeasures

Since the reform and opening in china, the real estate industry of our country has been developed continually. Nowadays the real estate industry has become pillar of the national economy. At the same time, it is found that the development of the real estate industry is closely connected with external environment and internal condition of the business enterprise itself. Today the enterprises are paying more attention to the analysis and research of the environment and internal condition, and equipping dedicated department and personnel for such study to make out developing strategy corresponding to the development environment to ensure the stable and long term development of the enterprises. But some enterprises with small size lack people to make such deep study that makes them fail to seize market chances and be winner.This article is trying to study the real estate development of Jin Tang town starting from its current status, researching the enterprise development environment and analyzing the enterprise's superiority and vice versa. Through matrix study of internal aspects, it is drawn that the total weighted score of Jin Tang real estate enterprises is 1.75.Thus the writer concluded that the enterprises still need make big effort to win competition superiority.Based on the above analysis, through SWOT countermeasure matrix study, the article has given out the countermeasure suggestion of Jin Tang real estate development and its correctness has been approved by many examples among the article.