The Research Of The Management Mode For The Customer Value Driven Enterprises

Through analyzing about relevant relationship of interests person, such as shareholders, employees, customers, etc., we find that the shareholders value and the employee value are the results of providing the products and service to meet the customers'need. But many Chinese companies are still taking products as the centre. So, to these companies, they should think in terms of the customer. And the object of the research is that enterprises how to set up the management mode of customer value driven.After the first chapter's introduction, the second chapter gives an overview of the research of the scholars in the past, then in the third chapter, six main business processes and twenty two relevant secondary business processes are constructed, which can help enterprises develop and maintain the relationship with their customers and import the customers'view into the enterprises. We also discuss the business process reengineering in this chapter, and the tools of Activity Based Costing (ABC) and bench-marking are used here.The fourth chapter discusses that the enterprises should develop relevant infrastructures, such as organization, culture, performance examination, and information support system. The fifth chapter discusses the important factors of innovational success.This research will have certain contributions to enterprises.