Research On Business Process Reengineering In The Context Of Customer Relationship Management Of The Newspaper Retail Company In J Province

With the rapid development of information technology, TV and online media have a significant impact on performance of the newspaper retail company in J province. In order to improve the current unfavorable situation, the newspapers retail company in J Province implemented a policy of customer relationship management (CRM), Throughout the course of implementation, the results are not obvious. In this paper, the company’s internal business processes is an important factor to hinder the effectiveness of CRM through in-depth analysis of the company’s CRM implementation ineffective factors. In face of the shortcomings of the CRM implementation effectiveness and internal management issues of company, the company’s senior managers recognize the difficulties faced by the company, for long-term sustainable development, Leadership decided to reengineer on the company’s internal business process in the context of customer relationship management. Through analysis of the integration of CRM and BPR and requirements of CRM for the company’s internal business processes, business process re-design and optimization, the original function mode is changed to the business process management mode.In this thesis, Based on the theory of customer relationship management and business process reengineering, As the research object in CRM implementation effectiveness and business process of newspapers retail company in J province, By analyzing overview of the development of the company, business process status, CRM and BPR Integration and other related issues, To find out the most important factors of the company CRM implementation ineffective, combined with the problems faced the company’s internal business processes, Put forward the need for business process reengineering in the CRM environment On this basis, evaluating the effects of business process reengineering of newspapers retail company in J in the CRM environment.