The Development Strategy Of The Jinjiang City Electric Power Company Under The Electric Power System Reform

With unceasing consummation of china market-oriented economy system and the unceasing deepening of the current electric power system reform, The open and orderly electric power market competition system is gradually being established,it will certainly bring huge influence to the entire power industry. how to survive and develop in this reform environment is a problem that every power supply company must face.This thesis sets out from strategy management theories, analyzes the internal and external environment of Jinjiang city electric power company, and roughly sketches out company strategy programming. The author tries to catch the key factors which affect the development of company. So company can actively respond to the challenges brought by electric power system reform and market competition system, and improve company's competitive ability. This thesis is as follows in the content arrangement:Chapter 1 introduces this thesis research background, significance and research methods, ideas.Chapter 2 introduces Chinese electric power system reform and analyzes its influence on the power supply company.Chapter 3 analyzes the influence of the reform on Jinjiang city electric power company by combining its practice;In terms of adapting electric power system reform and the market economy competition, analyzes main existing question in company internal environment.Chapter 4 introduces the operation circumstance and advanced experience of the Hong Kong Electric Company. By understanding the operation circumstance of power supply company in sound regional of market-oriented economy system,obtains significant experience about how the company operate in the market competition system.Chapter 5 introduces Jinjiang city economy development circumstance,analyzes and forecasts Jinjiang City electricity demand situation in the next few years, and analyzes the competitive situation of Jinjiang City electric power market.Chapter 6 puts forward company's strategic target ,determine the company's development strategy, and make recommendations on the operation of the strategy.