Research On The Large Customers' Marketing Strategy Of Jiaozuo Electric Power Supply Company

The direct transmission of electric power from Generators to larger is proposed in the new context of reform,and this policy exerts an impact on a number of constituent members,in which the impact on the power supply company is far-reaching.In order to ensure the interests,the power supply companies must establish the concepts of modern marketing.In this paper,the Jiaozuo power supply company is considered,the marketing of larger customers is analyzed first,and then the problems is pointed out.Secondly its larger customer marketing environment is analyzed comprehensively,and then the customer relationship management theory is introduced to point out the marketing strategies the Jiaozuo electric power supply company should implement,and recommendations on how to establish the lasting relationships with customers are given out.And fiscally the problem on how to the smooth implementation of these strategiesbuilding a service profit chain is analyzed,which provides a reference for Jiaozuo power supply company...