Strategic Management Analysis For The Warso Wenyi Company

Medium & small enterprises share great majority in the world, and their development problems are important to our country as a developing country. To promote medium & small enterprises' healthy development, it is a key to alleviate employment pressure, promote the economy development, keep economic vitality, train entrepreneurs and etc. So studying medium & small enterprises' growth and development has many practical values.This thesis tries to put forward strategic management consideration for the Warso Wenyi company through studying related theories of enterprise strategic management and combining the actual circumstances of the Warso Wenyi company. In the meantime it can provide some theories' instruction and realistic reference to numerous medium & small enterprises in China.The Chapter 1 mainly makes an overall description to background studied in the thesis, present condition of enterprise strategic management, and briefly introduces the thesis's analysis purpose, methods and content structure.The Chapter 2 analyzes present conditions of enterprise strategic management in China, and describes function and importance of enterprise strategic management, existing problems, ways of enterprise strategy's making and etc.The Chapter 3 introduces basic circumstances of the Warso Wenyi company first, and combining macro enterprise environment with industry competition abilities analyzes the strategic environment of the Warso Wenyi company.The Chapter 4 makes an imagination to select strategic target for the Warso Wenyi company on the basis of the chapter 3, and it has three sections: the Warso Wenyi company's strategic target; the Warso Wenyi company's strategic plan; the key to implement strategy and how to select right path.The Chapter 5 analyzes concrete measurements for the Warso Wenyi company' strategy implementation, which are related diversification strategy, cost lead strategy, lasting brand development strategy, corporate culture construction suitable for strategy.The final Chapter makes a conclusion to the thesis's main study and basic conclusion, and put forward prospects for future studies.