The Study Of Strategic Management In Aden Soft Company

Software industry is the core of information industry and the foundation of information-based national economy, and also a strategic industry that decides a country’s position in international competition. The Yemeni government has put the development of software industry to a significant part in the national development plan. Aden Software, a rapid-developing high-tech corporate enterprise, is entering a growing period after years’of primitive accumulation. In this key point of development, it is highly necessary for it to make strategic positioning through comparison of internal and external environment opportunities and the advantages and disadvantages of itself. It is also the most important and the most urgent challenge for Aden to lay its competitive advantage by grabbing the unprecedented developing chance with limited resources and fully taking advantage of its own strengths so as to stand out from the competition. Therefore, it is of much strategic significance to mane comprehensive thinking and studies on the development strategies of this company.In addition, this thesis also makes strategy research on Aden Software as a subject corporate. In Chapter one, it introduces the importance of studying the development strategies research on Aden Software as well as the purpose and meaning of this research. The main structure, research methods and technical routes are provided through studying the research condition of this topic. Chapter two illustrates the nature and features of strategy and introduces the strategy structure and its contents and tasks of this company. Chapter Three is a general introduction about Aden Software, including internal operation environment, human resources, market share and resources. Then it analyzes the external macro-environment of this company through the aspects of economy, politics, political law, technical environment and competition environment. In Chapter four, the author builds a SWOT strategy matrix through the analysis on the advantages, disadvantages, chances and challenges of this company. Chapter five introduces the Safeguard Measures taken by Aden Software from four aspects including optimization of organization structure, production strategy, human resources allocation as well as corporate culture. This thesis aims to set a development plan for Aden Software through the strategic analysis and provide learning experience for other similar software companies.