Our Country Enterprise Strategy Alliance Existence Question And Countermeasure Research

Along with the economic integration and the globalization development, any single enterprise when is engaged in production management, all must face the world scope of the competition challenge, the tradition internal accumulation developmental strategy causes our country enterprise very difficultly in with in multinational corporation's competition to win. Since the strategic alliance achievement " the 20th century 20's the most important organization innovation " has become the enterprise developmental strategy day by day the center of gravity, is gains exterior resources, the enhancement competitive ability, develops the domestic and foreign markets the important method. But many Chinese enterprises encountered numerous risk, spend high expense during the alliance. Therefore, how sets up the strategic alliance, strengthens the alliance management, correctly utilizes the strategic alliance conformity enterprise inside and outside two kind of resources, constructs the enterprise core competitive power, should to the highly complex domestic and foreign competitions intense market, become the important topic which at present and even the future will have to solve.This article first utilizes the transaction cost theory, the resource base theory, the game theory explanation strategy alliance production as well as the limits correlation concept, then the summary overseas developed country enterprise strategy alliance experience, analyzes our country enterprise strategy alliance the development course and its the present situation, in this foundation, discusses our country enterprise strategy alliance existence question with emphasis, and the thorough analysis question and its the reason, finally, proposed develops our country enterprise strategy alliance countermeasure suggestion.This article utilizes the comparative analysis research technique, the overseas developed country enterprise strategy alliance practice and our country enterprise will carry on the comparison, the findings below indicated our country enterprise will have the problem in the implementation strategy alliance: (1) the strategic adjustment way dependence, the concrete manifestation is: The price war still is the our country enterprise competition main method, the enterprise alliance quantity is opposite in the overseas enterprise alliance are few, the alliance content and the form development lag. (2) the strategic alliance management efficiency is low below, this mainly manifests: The...