The Research On The Competition Value Management Of Enterprise Strategic Alliance

The enterprise strategic alliance, as the win-win competition mode, is favored by enterprise strategist day by day. How the strategic alliance creates competition value for enterprises, improve the competitiveness of enterprises, this is created by competition value of the enterprise strategic alliance and the problem of how to study in the administrative institute. The centre point of this text to propose strategic alliance competition definition of value, on this basis, have expounded the fact that realizes the management of the competition value of strategic alliance. This text sets out from the basic theories of the enterprises strategic alliance and the relation between it with the enterprise competitiveness and the enterprise key ability, have studied three key problems.First, on the basis of competing for value to define to value and enterprise competition value, provide the definition of the competition value of enterprise strategic alliance, namely what the mode of strategic alliance which enterprises make up had is the ability of making profit of enterprises, can promote the strategic alliance's key ability of enterprise's key ability and reduce the strategic control ability of managing cost of alliance. Summarize to say, the control ability of the management cost in the competition value of strategic alliance including the profit ability of strategic alliance, the key ability of strategic alliance and the control ability of management cost of strategic alliance.Second, has described the meaning, characteristic, security mechanism and main course of the competition value management of enterprise strategic alliance. The competition value of enterprise strategic alliance is mainly managed including information gathering, strategic alliance competition value analyze, make based on competition value management objectives of strategic alliance, control measures , control measures person who implement course. Centre point of it to manage cost control ability discussion of management to strategic alliance profit ability, strategic alliance key ability and strategic alliance.Third, structure the FAA appraisal system about management performance of the competition value of enterprise strategic alliance. From the profit ability of thestrategic alliance of enterprises separately, key ability and management cost three of control ability competition value of respect manage performance set for the evaluation index, and take the FAA appraisal method to appraise to it.Finally, the implement of the competition value management of enterprise strategic alliance and can promote enterprise resource competition value, enterprise technological competition value and business administration and compete for value, thus promote the competitiveness of enterprise. So, have managed and put forward some suggestions to our country to implement the competition value management of enterprise strategic alliance, namely appraise the strategic alliance partner, concentrating resource specialization, reducing and managing the cost and strengthening the flexibility of the strategic alliance ,etc.