Study On Application Of Intelligent CRM In Our Country's Auto Industry

In today's network-based technology of world, with the rapid developments in information technology, relations between automobile enterprise, customer and supplier have been shocked. How to establish and maintain a long-term, good partnership with customers? How to maintain clients' resources, win customer confidence, analytical customer's needs and provide satisfactory customer service? And how to make those 4S shops, dealers and service stations which overtly agree but covertly oppose instances, dedicate their services for the company?Car industry customer relationship management is emerging and developing in such an environment. It has gradually become the link between automobile enterprises and customers, shorten the auto enterprise sales cycles, reduced marketing costs, increased revenue, expanded markets, brought a comprehensive upgrade of auto enterprise profitability and competitiveness, and will bring about greater profits. It also will continue to meet more personalized service of the customers, and enhance customer loyalty.However, in such a contemporary era of information explosion, information in auto enterprise database is growing at a phenomenal rate. In the face of "information explosion" and "excess data" tremendous pressure, vehicle enterprises should establish "customer-centred" business ideas, so they can not be blindly emphasize the use of CRM thinking, tools and methodologies to enhance the management of...