Research On Development Strategy For Chongqing Automatization Institute

Enterprise strategy management is the key for the development of Chongqing Automatization Institute. It's very important for the enterprise to select proper strategy based on the theoretical research combinated with the practical managing work.This paper is based on competitive strategy theory, has used the relevant analysis tools and models of strategic management synthetically.It has used SWOT analytical method in analysing company's external environment condition and inside resource ability, has used the analyzing models of five kinds of strength that Potter creased in analysing the trade competition structure of company's existing business, have used GE matrix and Boston matrix to the scope of business and products separately.This paper has surveyed and studied external environment conditionand basic situation of inside resource ability of Chongqing Automatization Institute exhaustivly at first, have summarized opportunity and threat, advantage existing and inferior position that Chongqing Automatization Institute faces, it is analysed that the current situation of the development and trade of every business unit compete for the structure. Is it orientates to go on the mission and business of enterprise of the company then, and has made the strategic objective system in three stages of development of Chongqing Automatization Institute in the future. Then under the guidance of total strategy, study development strategy of every Division from the flowing three respect: development goal, products separately and competitive strategy. In order to carry out, implement and support total strategy of the company an Division's strategy finally, have researched and developed the function management field with the marketing, etc. and put forward thcorresponding guarantee measure from human resources, finance administration, technology separately.This paper studies applied. Adopt the method of the combination theory and practice in the course of studying; relatively pay attention the effectiveness of the strategic scheme. I hope the research results (this paper can offer great help in the developing direction, busine Eadjustment, competitive strategy and guarantee measure of Chongqing Automatization Institute...