Study On Marketing Strategies Of Lan Zhou You Bang Automatization Ltd.

Under the macroscopic strategy of the western development of our country, the northwest automated project market ,in particular ,Gansu market will grow rapidly, and the potential is huge. In the same time ,most domestic automated control companies in the indurstry enters the gansu market. Like Shanghai he de, Beijing he li shi and so on, the competition will be more and more intense. Facing this situation and the Lan zhou you bang company's present insituation, how it survives and developes is very important. This article analyzes the society, economy ,culture, technic , indurstry and competition environment external and the interior superior of Lanzhou you bang , unifying the marketing present situation of the company at present and basing the character of the industry, and purposely makes the product , price , market channel and promotion strategy, finally comprehensively implements and effectively controls those strategy, by those way, enhances the competitive power of the company.