Huayuan Company's Development Strategy

For many years, Huayuan company is the very latest in domestic in flow technology and electronic control technology respect. Many products of it have monopolized industry's market of the railway, the output value and profit of it increase steadily year by year, but in the fierce market competition and great environment of industrial structure adjustment day by day, Huayuan company faces the domestic and international rival's threat and challenge in era of knowledge-driven economy, too. How to keep the existing the very latest in the new century, and participate in the internationalized competition through the development of the jumping type, it have realistic necessity and urgency to research the developing strategic of Huayuan company.This paper is based on competitive strategy theory, has used the relevant analysis tools and models of strategic management synthetically. It has used SWOT analytical method in analysing company's external environment condition and inside resource ability, has used the analysing models of five kinds of strength that Potter creased in analysing the trade competition structure of company's existing business, have used GE matrix and Boston matrix to the scope of business and products separately.This paper has surveyed and studied external environment condition and basic situation of inside resource ability of Huayuan company exhaustivly at first, have summarized opportunity and threat , advantage existing and inferior position that Huayuan company faces, it is analysed that the current situation of the development and trade of every business unit compete for the structure. Is it orientate to go on the mission and business of enterprise of the company then, and has made the strategic objective system in three stages of development of Huayuan company inthe future. Then under the guidance of total strategy, study the development strategy of every Division from the flowing three respects: development goal, products separately and competitive strategy. In order to carry out , implement and support total strategy of the company and Division's strategy finally, have researched and developed the functional management field with the marketing , etc. and put forward the corresponding guarantee measure from human resources , financial administration , technology separately.This paper studies appliedly. Adopt the method of the combination of thoery and practice in the course of studying, relatively pay attention to the effectiveness of the strategic scheme. I hope the research results of this paper can offer great help in the developing direction, business adjustment, competitive strategy and guarantee measure of Huayuan company.