Research On The Development Strategy Of KD Design Institute Of State - Owned Enterprises

With the rapid development of market economy, the trend in the integrated development of the engineering industry, survey and design units generally encounter zoom capacity, confusion sustainable development. With the deepening of the reform of state-owned large-scale Survey and Design Institute, many companies achieve a smooth transition to the engineering company. With 50 years of history, more than 1,500 employees working in state-owned KD Institute, for a long period of time is based on hydropower investigation and design for the main business, because of limited hydropower resources, domestic and medium-sized hydropower project completed the basic development, survey and design market serious decline, so for KD Design Institute, the study of the development of new strategies to achieve sustainable development imperative.This paper discusses the current research of strategic management theory, the KD institute internal and external environment to conduct a comprehensive analysis. Analysis of the macro environment institute using PEST analysis, and assess the prospects for the development of the power industry; on the institute’s organization, corporate culture, financial condition, value chain, core competencies, such as the internal environment to do a full investigation and analysis; adoption SWOT analysis, combined with an external institute development opportunities and threats, through detailed analysis of internal strengths and weaknesses, worked out to the advantage of- the threat(ST) strategy that is oriented diversification strategy, the other three types of strategies,where appropriate timing as the main strategy appropriate to add strategic combination regimen. Then, based on the results of the above analysis, the KD institute made strategic development plan for the institute’s vision mission, strategic objectives, strategic focus, and so do the clear positioning and strategy implementation is divided into three phases. Finally, a clear development strategy KD institute safeguards implementation of human resources, organization, information technology and capital investment.