KYSC CRM Research

Along with the rapid development in china retailing, retailers from developed countries are coming into the retailing market in china in a greater scale. The competition is becoming more and more drastic. Consumer's behavior and shopping psychology are also changing greatly. How to meet customers need, how to build relationship with them , how to satisfy them, how to increase their loyalty, how to increase retention ratio, all of these questions are becoming the key to a retailers existence. As a combination by modern marketing concept and the latest information technology, CRM(Customer Relationship management) plays an important role in finding, meeting costumers need and delivering more value to them , so that the company can satisfy costumer more easily and get more costumer value in return.KYSC meets with competitive stress increasingly under the case of buyers' market. It is harder to keep old customers indoor. KYSC have wake up to that customers are the foundation of enterprise going ahead. Market competition is to get more customers resource.KYSC's attention are more concentrate on development of new customers on old management pattern, it ignore to bring up buyer's faithfulness. This lead to that new customers' value are not be used enough, although it had spent a great deal of energy, manpower material resources and financial on gaining these customers. Therefore, KYSC should set up the running concept that focus on customers and based on relation. Under this conception, KYSC should pay attention to provide value for customers, realize customers' long period satisfaction but not only one time's buying, gain customers' faithfulness. No other than this way, KYSC can ensure shareholder's value be maximized.In this article, I expatiate on CRM theory, analyze KYSC's actuality and the reason lead to the problems, using the way that theory research and quantitative analysis, design and implement a set of doable CRM system. Also, I collect and research the enable technique of retail trade CRM, definitude the importance of data warehouse, data mining and internet technology for CRM.