Based On The Data Warehouse Of The Telecom Industry Marketing System Research And Accurately

Drawing support from the advanced database technology, modern networktechnology as well as modern high dispersion distribution methods, Precise marketingsafeguards the long-term and personalization communication with the customer andachieve a measure, adjustably and accurate request.Data mining is the crucialtechnology use to analysis and forecast for marketing data,So,Data mining is theglobal key research and significant new technology,And is the hot spot in the researchand the application domain of database system. It that using the data mining toanalysis communication’s magnanimous customer and discover the latent commercialrule or the forecast confirmation commercial model has the extremely significancetheory and application value.This research use the most recent data mining technology and the data warehouse,the sales automation, in-line processing and so on advanced information processingtechnology. And also closing union with the best commercial practice, we collect andwithdraw the customer related useful information using the data mining and the onlinein-line processing technology. We also carry on the policy-making support and themarketing analysis using the data model and other correlation technique method.Based on the ETL data extract plan, face the customer panorama view data miningsystem and the data analysis, the forecast module, this research proposed one kindentire journey precise marketing system solution.This article fully the function which establishes using the ChinaMobile Companyformidable, the perfect database system and the advanced data mining, the datawarehouse and the data analysis technology, to moves the company users theconsumer behavior to carry on the deep level the data mining, and proposed has thepointed marketing strategy. Has conducted the precise analytical study in view of theexisting massive service customer data, discovered exists the rule, forecast serviceand so on increment latent client bases, assist to move the plant expansion user scale,to realize the precise marketing are this article main research contents.This article takes the backing by the actual project, completes the commercialforecast and the marketing decision-making instruction in the mobile communicationdomain using the data mining, and manifests the good commercial use value. System’sapplication result proved that the establishment forecast model science, tallies with the reality basically, provides the required information intellectualization support, themodel to solve the entire journey precise marketing aspect to have the importantguiding sense.