Study On Strategies For C Group's Civil-Military Inosculation Industry

Our national defense industry is facing with new challenges and opportunities. On one hand, the defense enterprises will still have on their shoulders the historical mission of the national defense building, on the other hand, they have to change their old developmental pattern. From technological aspect, the defense enterprises would have to pay more attention to the development of technology competent for both military and civilian purposes. From operation philosophy aspect, they will have to go into the market and participate in competition. It has been the inevitable course and internal need for the defense enterprises to develop civil-military inosculation industry efficiently. President Hu Jintao has pointed out that we should integrate the national defense construction with economy construction based on the development of economy and society, and we also should plan defense resources and society resources as a whole, and take into account the connection and mutual influence of the defense economy with the society economy and military technology with civilian technology……to come into being a fine situation in which defense construction and economy construction can reach to mutual promotion and balanced development.This paper's purpose is to offer some reasonable suggestions to the strategies for the C group's development of civil-military inosculation industry, through researching C group's constitution by the general theory and tools in strategy management. The paper firstly introduces the general theory about strategy management, and then reviews both the history and status quo of international and national defense industry including C group. Furthermore, the 3rd part analysis C group's internal environment, which includes two parts: the strength and the weaknesses. The former includes four kinds of advantage: technology, HR, management system and corporate culture. The latter includes five aspects: marketing concept, operation philosophy, the level of management fundament, the experience of enlarged scale producing and establishing of modern enterprise system. The 4th part analysis C group's outside environment and find out the factors of opportunity and threaten in the face of C group. The factors of opportunity include: international industry relocation, the governmental policies, corporate system and the influence of brand. The factors of threaten include: marketing entering, acquiring of outside resource and distribution of internal resource. The analyses of internal and outside environment are the fundament of the study on the strategies. So the 5th part can make study on the strategies for C group's civil-military inosculation industry after the finish of the 5th part. In this part, four kinds of strategies are set up: SO, WO, ST, and WT, and then this paper also offer some suggestions about competition strategy, organize strategy, innovation strategy and industry development strategy. In order to ensure the complement of the above strategies, the paper also provides some measures in the 6th part. Through the study of the paper, we can find that it is necessary for C group to take self advantages of technology, HR and brand and renovate self operating system for the purpose of acquiring sound and fast development of civil-military inosculation industry since it is facing beneficial strategic opportunities.