The Development Strategy Study On Wu-mart Supermarket Chain

Retail is a relationship between the life industry, and the national economy is closely related to the prosperity and recession. With more than 20 years of rapid economic growth, China's retail industry is an annual seven percent growth in the retail market as the world's fastest developing countries. The retail industry is full of opportunities and challenges China's future economic development of one of the most crucial aspect.Over the years, China's retail sector has achieved great development, China's chain stores is more rapid development.However,compared to foreign supermarket chains, supermarkets in China's scale, efficiency, strength, and so have a lot of gaps. Therefore, the analysis of the status of China's supermarket chain, the existing problems, and study the strategic development of China's supermarkets and its measures accordingly, and continually enhance the economic efficiency of China's supermarkets, chain supermarkets in China, has great practical significance.This paper attempts to chain Wu-mart on the course of development, operating status, choose Format, operating in the level of research and retail enterprises with foreign conduct a comparative analysis to identify Chinese and foreign retail chains in the process of development the main problems or gaps , The majority of China's resolve to deal with retail chain enterprises small in scale, resources and the poor competitiveness of the weak control of the operational state.The paper is divided into five parts. The first part is the introduction, including the proposed, research background, purpose and composition of marketing, strategic management, supermarket chains such as the synthesis theory, including the 4P theory, strategic design theory, theory and strategic competition in the supermarket Form important theory .And study the status at home and abroad. The second part is large-scale supermarket chain Wu-mart analysis of the status, including the development of Wu-mart supermarkets, operating status and development of the main problems facing. The third part use SWOT analysis and the use of five of the analysis of Wu-mart supermarket competition in the market situation. The fourth part of domestic and foreign supermarket chains typical case study. Through the success of a typical supermarket chains at home and abroad to analyze, to find a supermarket chain Wu-mart of the Enlightenment. Part V of Wu-mart strategic development of policy proposals, which involves the business of supermarket chains in many hot issues and new methods.