The Success Of Wal-mart's Supply Chain And The Development Of China's Retail Strategy

This essay is supposed to find valuable experience from Wal-Mart tohelp the innovation of retailing in China. By the way of introduce andanalysis of Wal-Mart together with the comparison between Wal-Mart andChinese retailing, we can identify the advantages and disadvantages oflocal retailing in competition with the foreign companies, then provide theappropriate comments as well as solutions to the development of Chineseretailing. Detail of above shows in the following four parts.Chapter One: Introduction to Wal-Mart. The legend of Wal-Mart willgive great impression to the readers, which can attract them at first glance,then let them think more about reasons for Wal-Mart's success. Finally,they will agree to choose Wal-Mart as the target for researching.Chapter Two: Success of Wal-Mart's Supply Chain. Wal-Mart'ssupply chain contributes a lot to its success. With the analysis ofWal-Mart's administration on customer, supplier, logistics, as well asinformation system, readers will know the secret of Wal-Mart's success andgain the basic idea to be applied on the Chinese retailing.Chapter Three: Situation of Chinese Retailing Today. This chapterintroduces and analyses Chinese retailing today, then discusses andconcludes the advantages and disadvantages of Chinese retailing accordingto the research of Wal-Mart's successful experience in supply chain.Chapter Four: The Way for Chinese Retailing In The Future. In thischapter, the author wants to discuss the possible future for Chinese retailingin strategic way and provide some possible suggestions to ChineseRetailing for reference.