Analysis Of Enterprise Journal's Function

With the development and innovation of economy,enterprise journal,as an important spreading channel,also has to keep pace with the times。It means enterprise publications should use much more ink in creating corporate culture,and try to make a new face in enhancing corporate management,issuing advertises, making brands known,creating image,widening culture marketing。Enterprise journal plays a very important role in company's business。While the problem is,the research on its function in academe has been lagged seriously。Most academic researches just take enterprise journal as an external sign of corporate。By summarizing the development history of our country's enterprise journal after foundation,this paper illuminates that its development has close relationship with the social economy。Establishment of the marketing economical system brings enterprise journal new progress both on the internal publicity and external propagation;it also makes the function of its internal and external drive improve continuously。This paper try to study enterprise journal from different aspects such as corporate culture,organizational communication,management,marketing,etc,to analyze the promotion function for corporate management,to explore the links between external and internal oriented functions on the base of above points。The objective of this paper is to do some analysis and research based on case study,to conduct the theoretical basis of enterprise journal on a deeper level in creating corporate culture,enhancing corporate management,spreading corporate brands,building up corporate image,to analyze the internal and external functions of enterprise journal in details。...