Jinxi Petrochemical Company Development Strategy

In the late 19th and early 20th century, Frederick Taylor published a book, "scientific management", which ushered in a new chapter of modern management. From 50's to 60's , business strategy and management have been large-scale development in some of large companies in the U.S. In 1965, Ansoff's book, "corporate strategy" appeared, It opened the strategic planning of the first of its kind. Corporate strategy is long-term development of the overall business plan, the basic process of corporate strategic management plan for the four stages: strategic analysis, strategic choice, strategic implementation and strategic control of the stage. With the planned economy to socialist market economy system transformation, the shortage of basic economic characteristics rooted in the planned economic system has been eliminated, this is the basic premise for a buyer's market in china at present, the research and design of business strategy related to the company's survival or success or failure. Under the circumstance of market economy , for seeking long-term survival and development, on the basis of the external environment and conditions of the internal analysis , Corporate strategy is based on the correct guiding ideology of enterprise business objectives, management direction, major business policy, business strategies and implementation of steps to make the long-term, systematic and global co-ordination plan.Jin xi Petrochemical Company under China National Petroleum is a large state-owned enterprises. In the past few years, a number of reforms and restructuring has been carried out, but it is still a large business organization, need to be regulated and standardized. In the re-integration, structural adjustment, strengthen management, profitability-focused critical moment, what is the company's development, focus will be on what needs to be seriously considered. Therefore the development of a long-term business development strategy, the development of enterprises has obvious significance, and the development of enterprises have a greater role in promoting, has the following advantages:1.It is beneficial to enterprises establish the long-term development of directions and goals; 2 It is beneficial to enterprises clear in the market competition position ; 3,it is beneficial to enterprises to improve the profitability and economic; 4 It contributes to the full implementation of modern management.Jin xi Petrochemical Company face the current international and domestic situation, first made outside the factory building of 10 million tons / year construction program, then building in the factory made 10 million tons / year construction program, then make in-house construction of 7 million tons / year of planning.In this paper, SWOT analysis, through internal resources, strengths and weaknesses of the conditions, the external environment on business opportunities and threats analysis, Jin xi Petrochemical remote building 10 million tons / year refinery project strategic planning, that is in line with national revitalizing the northeast old industrial base of strategic thinking in line with Enterprise Development, but also to improve the business are now facing difficulties and challenges, is the first choice for enterprise development, strategic planning.