Research On Development Strategy Of Beijing Guodian Longyuan Environmental Engineering Co.,LTD

At present the Chinese environmental protection industry is in a phase that being strongly supported by government,gradually introduced by good policies,demanded for high-quality and novel technical products.However,its developmental stage is relatively backward because environmental protection industry itself is a comprehensive cross-major,cross-regional,and across-discipline industry which is relatively new and difficult to explore.Therefore,there are many aspects in this field to explore and innovate.Due to the low threshold,low product prices,and low degree of transparency of the initial market regulation,many types of environmental protection enterprises had been sprung up constantly.Among which,Guodian Longyuan Environmental Engineering Co.,LTD.(hereinafter referred to as“Longyuan”),as China Guodian Corporation subordinate state,keeps its position as industry leader from establishment until the National “Twelfth Five-year”Period.There is huge development of prospects and potential competitiveness in environmental protection industry,nevertheless,Longyuan has to follow era pace,implement relevant policies,in-depth analyze their advantages and disadvantages,develop scientific rigorous strategies,and firmly and implement the strategies once it wants to maintain its leading position.This article firstly introduced the backgrounds,main business scopes,organization structures,markets shares,and development strategies of China Guodian Corporation,China Guodian Technology & Environment Group Co.,LTD.,and Beijing GuodianLongyuan Environmental Engineering Co.,LTD.Then analyzing the macro environment(political environment,economic environment,social environment,technology environment)adopting PEST analysis,and analyzing the micro environment(current competitors within the industry competition ability,the ability of potential competitors to enter,substitutes replace ability,bargaining power of suppliers,the bargaining power of the buyer)adopting Porter Five Analysis Model.On this basis,this article drew lessons from SWOT Strategy Analysis Model to analyze Longyuan's current management strategy in four dimensions: strengths,weaknesses,opportunities and challenges.Afterwards,it put forward the appropriate novel strategy to assist Longyuan in maintain existing first-class enterprise by strengthening scientific research degree,adjusting management mode,optimizing industrial module,and developing market overseas.Finally,this paper made a clear outline and plan in terms of time,target,and content,to fulfil the strategies.In regard to certain uncontrollable targets,this paper put forward alternative and complementary scheme to ensure the implementation of the strategy.The purpose of the strategy is to guarantee Longyuan to develop as the first domestic and first-class foreign enterprise,adhering to the principles of sustainable development of environmental protection enterprises.