Study On The Development Strategy And Core Competencies Of Jinzhou City Yuxin FRP Co. Ltd.

Since1949, especially since the reform and opening up, China FRP industry has a hugechange, outstanding contributions to national economic growth, optimize the industrialstructure, technical level has improved steadily, gradually formed a new construction system.With China’s accession to the WTO, China FRP self-enterprise economic level is low, capitaloperation ability is not strong, technology and management level is not high, the weakness ofthe lack of its own core competitiveness constantly exposed, it is difficult with theinternational glass fiber reinforced plastic manufacturing company competition. The JinzhouCity Yuxin FRP Co, Ltd. is western Liaoning region of the larger glass, steel production,processing and preservation, a professional manufacturer of insulation works, its system ofstrategic research, to establish a clear development strategy to improve the corecompetitiveness of the Group, survival and development in the fierce market competition inthe future is very necessary. FRP Co. Ltd. Jinzhou City Yuxin industry background, changesin the market, major competitors such as the external environment analysis, the Jinzhou CityYuxin FRP Co., Ltd. facing opportunities and threats in the Jinzhou City Yuxin FRP Co., Ltd.Course, the status quo, internal strengths and weaknesses of the internal analysis, the SWOTanalysis method, developed FRP Co, Ltd. Jinzhou City Yuxin’s strategic objectives, planning and strategic programs, structural adjustment and enhance the core competitiveness strategy.FRP Co., Ltd. Jinzhou City Yuxin enhance core competitiveness factors analyzed in detailand specific strategies to enhance the core competitiveness of these elements.