ZD High Power The Primary Equipment Company Marketing Strategy And Strategic Analysis

Growing competition in the market environment, enterprise to do big market will have to pay attention to the market marketing. Marketing is the enterprise survival and the development of the modern enterprise must build up the root, the market marketing system, according to market objective analysis target market, develop the feasible marketing strategies and marketing strategy. Good marketing system is the enterprise seizes the market, improve the competitiveness and the economic benefits of the key.In this paper, the market marketing theory to guide practice marketing experience, with high voltage electrical equipment, lh-zd company as the research object, combined with the analysis of high voltage electric company lh-zd a product marketing environment and marketing system, the author analyzes the advantages and disadvantages of marketing system, put forward the suitable for the development of the enterprise marketing strategy, and puts forward the corresponding security measures. Lh-zd company to existing low level breakthrough marketing work status, promote the enterprise comprehensive competitiveness is very important meaning of the same industry, the other enterprise have reference and guidance significance. To the company's existing lh-zd marketing model and marketing ability self-analysis, and find out the deficiency. And using the SWOT analysis method (S-strengths. The internal advantage; W-weaknesses internal weaknesses; O-opportunities external opportunities; T-threats to external threats) comprehensive summary and analysis of the lh-zd company strengths, weaknesses, opportunities, threats. A switch to high voltage product market segmentation and the choice of target market. Through the analysis of the competition in the industry and market research company, combining with the actual market lh-zd, determine the 4 P combination marketing strategy to primarily, by relationship marketing strategy, with the full implementation of the marketing strategy. At the same time to ensure the smooth implementation of the marketing strategy, and puts forward the human resources optimization, stable marketing team and establishing the information system security measures intelligence.