Study On Marketing Development Strategic Of Yanqing Power Supply Company

This paper makes use of the theory of marketing, corporation strategy and management, connection is actual, bring upped the marketing strategy that suits company's characteristic to sell. Through make a thorough analysis to the internal and external environment of Yanqing power company and the environment of the electric market competition, we can find the internal advantage and disadvantage and the external opportunity and threat of Yanqing power company, think although present company has certain marketing ability, but marketing advantage is not obvious, internal marketing system does not be perfected, disadvantage is bigger than advantage; Electric power market changes, The trade of "Beijing electric" and Olympic game of Beijing 2008 all can promote Yanqing electric power company to expand their volume of business, external opportunity is better than threat. Therefore, according to external high opportunity and low threat, internal low advantage and high disadvantage marketing present situation, bring upping should adopt using to opportunity surmount disadvantage, at the same time, develop the strategic scheme of existing advantage, determine so as marketing system innovation is means, is taking market innovation as purpose, strong quality, expand the comprehensive marketing strategy. Final, refer to and utilize service marketing, image marketing etc. relatively the marketing forward position concept, propounding the tactics of power high quality service marketing, image marketing.