Researches On Marketing Strategy Of Beijing Lanxum Technology Co.,Ltd.

In china, Office information system services market is a new building market under the rapid development of modern information technology and with the rising of modern office application demands. It is the upgraded office management work from tradition to modern, but also the upgrade toward new type services of modern administrative management system, and enabled our traditional service industries to develop further. Office information system services market enjoys a huge potential for development. It is also a tremendous potential market which attracts innumerable enterprise to participate and to have hastened the-successful pattern and companies.Lanxum Technology Co. Ltd is the earliest service providers of in China concentrated on the office information system management solutions and services. It is mainly engaged in providing government and large enterprise customers with office information system management solutions and services including document management outsourcing service and AV system management outsourcing service centering on management based outsourcing services to target the transfers and processing of various information generated in office and business processes. Besides, it aims to assist customers in lowering their office costs, increasing office efficiency and build up an economic, efficient, secure, environmental friendly and healthy office environment. The company only continue enhance their core competitiveness, and constantly enrich and improve business model to meet customer service for office information system continuously deepening demand, will existing mature industry solution and business model in the national market fast promotion, copying, and actively promote core technology and software development, try to keep and widening the distance with pursuers, can continue to consolidate and develop the starter already obtained advantage.This article will comprehensively adopt combining theory with practice, system analysis and the method of combining static analysis and comparison analysis method. Using the SWOT analysis, through the opposition think Lanxum office equipment limited company marketing environment and internal and external situation analysis, find out the company interior has advantages and disadvantages, also found possible opportunities and threats, the company's advantages, disadvantages compared with opportunities and threats, weigh the advantages and disadvantages and puts forward combination made to think Lanxum currently should take development strategy. Lanxum presented on this should be made on the development of strategy focused on marketing aspects, then through the 4P and 4C marketing theory, apply integrated ananlysis made to think that Lanxum marketing strategies present situations and questions. This should point out that the enterprise should go with customer oriented marketing idea. These were the mixed marketing improvement strategies proposed by the opposition.To sum up, the research and improvement on marketing strategy of Lanxum Technology Co. Ltd, will help to give an overview of the growth of enterprises historically and explore such enterprise law of development, help enterprise further business expansion, maintain competitive advantage, and to provide decision-making basis for emerging industry leading enterprise of again development and providing reference and sustainable management. Papers will also expand the 4P,4C marketing theory, is the application of international border frontier marketing theory to guide Chinese enterprise practice for a localization try, rich marketing theory provides a real samples.