Service Marketing Strategy Of IT Service Outsourcing Business

The number of SMEs is more than4,200million, accounting for more than95%of the total number of enterprises in China. SMEs in the national economy plays an important role in the creation of products and services value accounted for about60%of GDP, more than75%of urban jobs. With the needs of the market competition and economies in transition, an urgent need for information technology, SMEs urgently need information technology. However, due to the lack of technical, financial, human resources and other aspects, SMEs is difficult to conduct information construction by themselves. IT outsourcing has become the vast majority of SMEs information construction preferred.IT outsourcing market is huge capacity, IT company can achieve business model upgrade through the development of IT outsourcing business, but it must be combined with their own service capabilities, external market needs to do an in-depth analysis, identify the market position in order to develop suitable development of IT outsourcing business strategy.IT services products are different from ordinary products, which are essentially within the service. Therefore, we must start from the service products design, combined with the characteristics of service products, and then develop service products pricing model. At the same time, the service throughout the whole process of the service products marketing, business operations capabilities include service processes, service capacity, service feedback system, human resource management have a crucial impact on the development of IT outsourcing business.In this article,, Take Nan Yang company for example, Describes how to effectively develop IT outsourcing service by service marketing strategy.