IT Service Outsourcing Marketing Strategy Of TFSP

Chengdu Hi-tech Zone is playing an irreplaceable role during building in realization of "modern park city in the world" for Chengdu which is the grand goal. The high-tech Zone Investment Group as a leading state-owned enterprise, as the construction and operation of the high-tech zones in this process an entity must assume concrete realization of the task. The purpose of this paper is researching the significance of the Tianfu Software Park Co., Ltd.,which, as the actual operating companies on how to accurately grasp the growth opportunities, how to help software companies grow and scale of the park, how to establish a new industrial technology arch of system software, how to build a Tianfu software brand, how to help build China's software city of Chengdu, Chengdu's software industry how to promote the development by leaps and bounds has important responsibilities. This paper reviews the data and charts as the argument, using step by step in depth, layers expand, the logical inference to line agencies thesis organization. Through the analysis of Tianfu Software Park Co., Ltd. IT service outsourcing business marketing strategy, from a side show out of Chengdu, as well as the West's most important software industrial park how to set up IT outsourcing to achieve the largest IT outsourcing companies in Western, to Chengdu, the whole IT outsourcing business to expand their business scale and expand the business to make its own contribution to the region. First, what is this article from IT services outsourcing and IT outsourcing service types covered by the beginning, followed by introduction of the service marketing theory, principles and use the difference between traditional marketing. The analysis of the global IT services outsourcing the status and trends, but also on China's domestic status of IT outsourcing by large amounts of data and charts can be clearly seen in the business market will be in the next 15 to 20 years there are room for development. Selected Tianfu Software Park Co., Ltd. invested in the business park to better serve both companies, but also for the company's future development by leaps and bounds to find a good road, is a very correct choice. With the correct and comprehensive market analysis, whether the company itself needs to have the ability to expand in this market to compete with other companies to conduct a comprehensive decision. From the nature of the business, enterprise mission, enterprise and business environment in which potential rivals description, comprehensive and adequate to the enterprise to make the analysis of the external environment. SWOT analysis method and then use the situation to start their own analysis, comprehensive internal and external situation, as companies develop marketing strategies. Status of these marketing strategies through the description and analysis of strategies to improve the future of their own ideas and suggestions are given, and based on historical data to forecast the future situation. In this paper, the perspective of middle managers to Tianfu Software Park Co., Ltd. can be referenced in any case, Tianfu Software Park Co., Ltd. to develop its own marketing strategy and marketing strategy in the implementation process of emerging issues analysis, and summarized, combined with the learning process in the MBA range of knowledge learned put forward their own views, opinions and recommendations. Tianfu Software Park Co., Ltd. for carrying out the actual process of outsourcing IT services, there is some help, but also for other enterprises or individuals facing the same problem, there is a certain reference value.