Research On Competitive Strategy Of PDA Company Aoto Business

Establishing Dalian into an important international shipping center in Northeast Asia, is an important strategic choice made by the government in view of the important economic development trend and geographical advantages of Dalian in Northeast Asia,to revitalize the northeast old industrial base.In this economic environment, the century-old port of Dalian, which facing a golden opportunity for development, is a major infrastructure and core operating platform of the international shipping center in Northeast Asia.How to grasp the historical and development opportunity, to adapt to internal and external environment changing and how to take an important competitive strategy of business and get competitive advantage, which supporting the overall development strategy, is the important issue by Port of Dalian, in the formulation of overall development strategy, to survive and development.In recent years, as China's rapid economic development and the substantial increase in the level of consumption, car as a modern society representative consumable is growing rapidly unexpected. Auto transport industries have come with the tide of fashion and develop rapidly. As a means of Auto products transport, the new ro-ro transport is becoming an important segment of port business and competition. The ro-ro transport as an important business field in Dalian Port will play an important supporting role in overall strategy of the Group, to assume the competition with neighboring ports and exceed the development of its competitors in history.The dissertation is based on the strategy management and analysis on the inside and outside environment for Dalian Port ro-ro business. By using a SWOT matrix the paper clearly show the strength and weakness, opportunities and threat and create a strategic marching. By using Boston Matrix, the dissertation helps to make market segmentation and targeting and put forward position, target, strategy and measure for auto ro_ro business development.By the case study of Dalian Port auto ro-ro business strategy, the dissertation tries to find a common way for the analysis on the competitive strategy of multi-cargo ports, which enrich the research approach to the port development strategy and provide a good reference for the next research.