The Research On Competitive Strategy Of XC Heavy Industries Dalian Co.,Ltd.

China’s equipment manufacturing industry planning of adjustment and revitalization points out that our country has become a great nation in the equipment manufacturing industry, but the industry is big but not strong, weak capacity for independent innovation, backward based manufacturing level, low level repeated construction, the popularization and application products of self-directed innovation difficult problems still outstanding. Along with our country enterprise the traditional competitive strategy is more and more can’t meet the changing market demand, at the same time, developed countries have advanced competitive strategy of multinational companies to enter China’s market in competition with local companies in China, the competition strategy of innovation has become the domestic companies in China urgently needs to be the key to solve problems.XC Joint Heavy Industries (Dalian) Co., Ltd., as Dalian’s steel structure products processing enterprises, the main business of the company is engaged in construction steel structure design, production and installation of the enterprise, the construction steel structure is widely used in industrial, commercial and other field of civil construction and infrastructure construction. Taking XC Heavy Industries as an example, in view of the equipment manufacturing industry in a specific enterprise study how to make an effective competition strategy, competition strategy for equipment manufacturing enterprises in our country have provided the certain theory instruction.In this paper, by referring to the reality of XC Heavy Industries were analyzed, and the first to XC Heavy Industries marketing macro environment and industry competition environment was analyzed, and then on the XC Heavy Industries business model, resources and capacity, and the status of industry competition analysis, finally from the strengths, weaknesses, opportunities and risks respectively from four aspects of competitive strategy for analysis, in the company under the premise of competitive strategy orientation and target, chose competitive strategy for XC Heavy Industries. Based on the SWOT matrix, the four strategies were given, which are the S+O growth strategy, W+O reverse strategy, S+T operating strategy and W+T defense strategy, and then concludes the suitable two competition strategy of total cost leading strategy and focused differentiation strategy for XC Heavy Industries. Finally put forward the company competition strategy implementation safeguard measures, first, upgrade financing ability. Second, fully exploit domestic and foreign markets. Third, enhance new product research and development ability. Fourth, implement capacity expansion plan. Fifth, deepen reform and structure adjustment. Sixth, actively implement personnel training and expansion plans.