Research On Strategy Of PDA Company Railway Co.

With IT being increasingly improved, world economic integration is accelerating accordingly. The promising prospect of world trade creates an unprecedented opportunity for the port development but also calls forth intense competition. Port Railway transportation serving as an essential point of logistic chain aims to supply a fast track for distribution of goods. It is especially important for the port railway transportation enterprises to work out development strategies of being stronger and larger for the purpose of providing safe and qualified service with low cost and high efficiency by seizing the current opportunity for development.The central government has specifically aimed to revitalize old industrial base in the northeast and set up important Dalian-based Northeast Asia international shipping center, which renders Dalian a significant development opportunity. The fast growth of Chinese macro economy and economic promotion of the Northeast will contribute to the large-scale improvement of the loading and unloading capacity of Dalian Port and also create much greater opportunity for the development of the port railway transportation. Whether Dalian Port Railway Transportation Company can seize this chance, establish and carry out reasonable development strategy will matter much.This paper, with Dalian Port Railway Company as the research target, focuses on systematically analyzing internal and external environment of Dalian Port Railway Company by adopting business strategic management theory and method, and specifies the opportunities and threats of Dalian Port Railway Company from external environment, along with advantages and disadvantages existing inside the company. At the same time, some development strategies have been formulated after corresponding strategic match by applying SWOT analytical model and building SWOT matrix, and the implementing steps and safeguard measures are put forward in the end of the paper.