Study On The 3G Competitive Strategy Of China Telecom DaLian Branch

The reunite of tele-communication began on May24, 2008 and the 3G licenses were released on Jan 7 ,2009, then the Chinese market of mobile tele-communication has been in a new state. The time of 3G is coming. CMCC won the license of TD-SCDMA.CHINA TELECOM won the license of CDMA2000.And CHINA UNICOM won the license of WCDMA. A competition in 3G market is going on now. DaLian, one of the most important cities in LiaoNing province, has been developing its economic quickly. And DaLian showed a perfect city impress as has hold Summer World Economic Forum, Davos Annual Meeting, twice. DaLian will be one of the most important battle fields in 3G competition. The complex market environment asks us to make scientific strategy for development and competition urgently.DaLian Mobile and DaLian UNICOM are two chief competitors of China Telecom DaLian Branch. They all have more market share than China Telecom DaLian Branch. How to adapt to the environment, solve the problems, take the challenge, and catch up with the others' steps is a hard work that we have to do. This thesis mainly adopt the Michaele.Porter's theory of enterprise strategy localization, study China Telecom DaLian Branch's inner and outer environment, and give out the competitive strategy and the methods to achieve it.This thesis contains five parts. The first part-Introduction proposes the problem. The second and third part makes detailed analysis on inner and outer environment of China Telecom DaLian Branch, makes research on our company's manage environment in the following aspects: Macro-economic and technology environment, competitors, network, distribution and service. In the forth part, according to the analysis of SWOT, tables a proposal on competitive strategy of China Telecom DaLian Branch. The fifth part works out the concrete arrangements for the achievement of the strategic goal in China Telecom DaLian Branch.