| With the steady growth and globalization of world economy, the foreign trade has increased rapidly which make china the largest and fastest increasing country in term of total cargo volume and container throughput. China is now facing both the very rare opportunity and big challenge. Nowadays, every port has to learn to adapt to change of outside and inside economic environment and choose a suitable policy for its core business to enhance the competitive power according to its general development strategy.During the 11th "five-year plan", with the revitalization of NE China Old Industrial Base and construction of Shipping Center, Dalian Port Corporation meets the great period of strategic opportunities for China's development. At the same time, the economic condition in its hinterland and the hard competition from the neighboring ports also bring about many challenge. Dalian Port Corporation made its General Strategy and the Planning for the 11th "five-year plan". Coal transport is one of the most important businesses of Dalian Port and will help to prevail in the market competition and support the implementation of Dalian Port Development Strategy.The essay is based on the strategy management and analysis on the inside and outside environment for Dalian Port's coal business. By using a SWOT matrix the paper clearly show the strength and weakness, opportunities and threat and create a strategic marching. By using Boston Matrix, the paper helps to make market segmentation and targeting and put forward position, target, strategy and measure for coal business development according to the strategy plan and 11th "5-year planning" of Dalian Port.By the case study of Dalian Port Coal business strategy, the paper tries to find a common way for the analysis on the competitive strategy of multi-cargo ports, which enrich the research approach to the port development strategy and provide a good reference for the next research. |
