Research On Tourism Exploitation Of Harmonious And Introjecting Culture In Tiantai Mountain

China has a long history and very brilliant culture, among which, harmonious and introjecting culture, as the essence of Chinese traditional culture, has brought forth endless fascination throughout history. Harmonious and introjecting culture converys the concord of man and nature, man and society as well as the inner world of human beings, which exerts a far-reaching positive influence on buliding harmonious society at present. Tiantan Mountain of Zhejiang has beautiful landscape with mountain and water and assembles rich culture, all of these breed its special culture-the system of harmonious and introjecting culture, which can be easily got from the cultural relics remained and be sensed from the real life there. Taking harmonious and introjecting culture of Tiantai Mountain as a study sample, the author tries to explore the relationship between the culture and tourism development by integrating theory with practice, and eliterates the significance that harmonious and introjecting culture is studied to the tourism. Guided by the concept of cause-related marketing, cultural tourist products are developed and marketing strategy of promoting tourist products are proposed in the paper. It's expected that the study can be helpful to the sustainable development of tourism in Tiantan Mountain, and the research process of the interaction between cultural relics protection and tourism development.This paper consists of four chapters. Chapter One is literature review, a brief introduction of study background, method and some related studies both at home and abroad, paving a way for the research. In Chapter Two, following the origin and features of harmonious and introjecting culture in Tiantai Mountain, the history line of culture in Tiantai Mountain is combed out and the features of harmonious and introjecting culture are analysed, defining the culture as the core. Chapter Three is about the significance of tourism development of harmonious and introjecting culture, holding that promoting the culture is the objective requirement for tourism market development to upgrade cultural connotion of Tiantai Mountain. Harmonious and introjecting culture can be easily traced in Tiantan Mountain, so the study of the culture will be certainly helpful for better tourism brand image of Tiantai Mountain. Chapter Four is about the strategies for tourism development of harmonious and introjecting culture, which preceeds as the following steps:first, the theme image of tourism is created; second, the cause-related marketing is used to develop cultural products and to propose some promotion strategies for the tourist products; and finally some suggestions are given in terms of supporting system to ensure the sustainable development of tourism of harmonious and introjecting culture in Tiantai Mountain.