| 2023 is an important year for the in-depth implementation of the spirit of the 20 th National Congress of the Communist Party of China,and it is also a key period for the implementation of the 14 th Five-Year Plan.Today,with the continuous improvement of people’s living standards,tourism has become an indispensable part of our people’s daily life,and rural tourism has unique cultural and educational significance and leisure and tourism value in the process of continuous development,and has gradually become the new darling of China’s tourism consumption market.Tiantaishan Village is located in Hong’an County,Hubei Province,with rich natural resources and extremely high forest coverage,in recent years,Tiantaishan Village has seized the opportunity to vigorously develop tourism,especially the Tianhe rafting project,so that the village quickly embarked on the development path of "ecological civilization,simple rural customs,economic and social development,and rich villagers",becoming an important part of Hubei provincial scenic spots,national 4A scenic spots,national first-class forest gardens,and national natural geological theme parks,providing a safe,livable and suitable environment for local residents.It also provides strong support for local economic development.Make use of the forest resources of Tiantai Mountain,accelerate the pace of economic and industrial development under the forest,and increase income through the close connection between eco-tourism and mountain and forest economy and society,consolidate the effect of poverty alleviation and prosperity projects,and help promote rural revitalization.However,the development of rural tourism in Tiantaishan Village of Hong’an County is still in its infancy,the development of rural tourism resources is not complete enough,tourists are scattered,there is a lack of unified organization,and the rural tourism market has not yet formed a scale,resulting in the current benefits of rural tourism in Tiantaishan Village in Hong’an County have not been fully utilized.Based on field research,combined with interviews and questionnaire surveys,this paper studies the current situation,problems and countermeasures in the development of rural red tourism in Tiantaishan Village,Hong’an County.This paper mainly uses a variety of research methods such as literature analysis,field investigation,and questionnaire survey.Under the guidance of ecological economy theory,sustainable development theory and industrial integration theory,the development of rural red tourism and the development of rural red culture in Tiantaishan Village of Hong’an County were summarized,the tourism resources of natural resources and human resources coexisting were summarized,and the development status of rural red tourism in Tiantaishan Village of Hong’an County was analyzed.Through a questionnaire survey of tourists and local residents who participated in rural red tourism in Tiantaishan Village,Hong’an County,and analysis of the problems arising in rural red tourism in Tiantaishan Village of Hong’an County according to the questionnaire,these problems were mainly manifested in environmental protection problems,backward infrastructure,low visibility,lack of professional talents in rural red tourism,poor service quality,etc.Finally,regarding the development of rural red tourism in Tiantaishan Village of Hong’an County,suggestions were put forward to increase environmental protection,rationally develop resources,strengthen infrastructure construction,increase the publicity of scenic spots,strengthen the professional training of scenic spot leaders,and improve scenic spot services,so as to comprehensively improve the service quality of rural red tourism scenic spots in Tiantaishan Village of Hong’an County to achieve the purpose of sustainable development,so as to promote farmers’ income,consolidate the achievements of poverty alleviation and effectively help rural revitalization. |
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