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Study On The Corporate Culture Of Industrial Tourism Exploitation

Posted on:2009-07-16Degree:MasterType:Thesis
Country:ChinaCandidate:Y ShiFull Text:PDF
GTID:2189360245994457Subject:Special History
Abstract/Summary:PDF Full Text Request
With the fast pace of globalization, improvement of modern technology and interaction of industries, industrial tourism becomes a new tourism type. It not only connects industry and service industry, but also strengthen the interplay, makes economy society develop faster and better. Among the kinds of industrial tourism, corporate culture tourism becomes very popular. At present, industrial tourism is just began and lack of theory instruction and experience. Hence, the study of corporate culture is very important and necessary. On the basis of above, the paper introduces the relative study of industrial tourism, concentrates on the general tourism exploitation of corporate culture, hope to be helpful to the future tourism. The main sections are as follows:Chapter one: IntroductionChapter two: General study of Industrial TourismChapter Three: Corporation cultureChapter Four: Exploitation of corporation cultureChapter Five: Case study--Changyu Wine TourChapter Six: Analysis and evaluation of Changyu Wine TourConclusion...
Keywords/Search Tags:Industrial tourism, Corporation culture, Tourism exploitation, Changyu Wine Tour
PDF Full Text Request
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