The Present Situation And Strategy Of Mountain Tai Tea Culture And Tourism Integration Development

The tea culture tourism development as a special kind of resource-based travel model, highlight the area superiority and self-characteristics, makes it become a kind of new cultural characteristics of the tourism industry system. It gradually becomes hot point in the various studies recently.Mountain Tai has prestige of exclusive reputation, it is the first Nature and Culture heritage in the world, and is well known as the traditional travelling. Meanwhile, Mountain Tai tea culture has a long historical standing, deeply cultural connotation. Nv’er Tea as the principal, formed many kinds of feature tea brand, which made the Mountain Tai tea flourish developed.The Mountain Tai Tea, Mountain Tai Tea Culture and Mountain Tai Tea Culture Travel are analysis in this thesis, and the combination of the tea culture and travel are discussed here. Thereby based on the ideas and suggestions to make a better combination of Mountain Tai tea culture with Mountain Tai travelling, to fully carry forward the Mountain Tai tea culture and promote the Mountain Tai tourism, make both all win. The brief strategy as follows:1. Depend on the Mountain Tai natural landscape to combine Mountain Tai tea with Mountain Tai spring, promote tea-tasting and research spring.2. Deeply discover the history intension of Mountain Tai tea culture, carry out the Tea Banquet, Tea Festal, Tea Charity and develop attractive tea culture travel scenic.3. Construct ecological sightseeing tea plantation and tea culture experience scope, design the corresponding travel routes. Promote self-plucking, self-fried truism.4. Combine the intension of peace Mountain Tai, referrals peaceful travel goods.5. Use the tea house as the rest place, public the Mountain Tai tea culture and QiLu Culture.So as to promote the strategies above, the thesis also point that: The government should strengthen the guidance, issue policies even encourage community, school even common people to participate; at the same time lifting the tea quality and fully the tea category to build a well-known brand.