Research On Traditional Chinese Medicine Enterprise Development Strategy

The pharmaceutical industry is the important economic categories relating to both at home and abroad, but also recognized today "sunrise industry". In traditional Chinese medicine, including originated from proprietary Chinese medicine, Chinese medicine yinpian, and we are the essence of Chinese nation, is in the process of long struggle with the disease in precious wealth accumulation, the effective practice and rich knowledge in the profound connotation of scientific development, is our advantage. Today's medical from physiological medical mode to the social transformation of medical model and return to nature's call and blending of eastern and western culture and the development of traditional Chinese medicine industry to provide a broad space.With the deepening of reform and opening-up and socialist market economy, especially China's accession to the WTO, the process of traditional Chinese medicine industry, proprietary Chinese medicine industry is facing the internal and external environment, great changes have taken place in China. Proprietary Chinese medicine industry, pharmaceutical industry to participate in international competition in the pivotal status, it is not only related to the healthy development of the existence and development of Chinese medicine, at the same time, the healthy development of the industry is also important. Based on the strategic management and the theory of industrial organization theory and method of the traditional industry in China, analyses the internal and external environment of industrial organization situation of empirical research,The general situation of Chinese materia medica, ZhongYaoJie enterprise is in the survival and development of important historical juncture, opportunities and challenges, research enterprise development strategy is imperative. Facing the new environment, Chinese enterprises must have the new breakthrough, so as to conform to the trend of The Times, to seize the opportunities and meet the challenges, and promoting the modernization of traditional Chinese medicine, internationalization process. The general situation of Chinese materia medica, ZhongYaoJie enterprise is in the survival and development of important historical juncture, opportunities and challenges, research enterprise development strategy is imperative. Facing the new environment, Chinese enterprises must have the new breakthrough, so as to conform to the trend of The Times, to seize the opportunities and meet the challenges, and promoting the modernization of traditional Chinese medicine, internationalization process.GF company was founded in 1956. GF company immediately completed "quantity" accumulation-first, from a small business enterprise growth for Chinese medicine enterprises large. But in recent years, but the momentum of development of company GF, sales growth and decline in margins, new product develop slowly. In the brief GF high-speed growth experience, have again face development, growth, and etc. GF company of the development strategy is. To solve these problems, the company needs to re-examine your GF and adjust its strategic location and business development direction.This paper from the enterprise development strategy theory, through the analysis of Chinese environment at home and abroad, the SWOT analysis method of Chinese enterprises in China has targeted the status quo and existing problems, and puts forward the detailed analysis of Chinese enterprise development strategy and the corresponding implementing antipathy, at the same time to the actual case company GF, Chinese companies and similar GF enterprise strategy formulation on reference.