The Research In Territorial Trait About E-commerce Of B&B Hotel Industry

Studying based on the inconsistency between the prosperous travel industry and the restricted reception capacity in Qingdao to prove the necessity and the vista of B&B; studying on the B&B e-commerce in Qingdao and combine the territorial trait to find the resolve measures for the continually development of travel industry in Qingdao.The traveling economy of Qingdao development was in recent years rapid, the domestic tourist grew by the every year 10% above speed, enters a country the tourist year increased range to reach as high as above 25%, the tourism gross income speed-up surpassed 20%. Streams in the Chinese and foreign tourists have created the sufficient source of tourists for the Qingdao hotel industry market, also brings the huge pressure. Under this environment, Qingdao B&B hotel arises at the historic moment, truly both alleviated the hotel traveling reception ability pressure, and has brought the economic efficiency for operator. As the common people individual, the most feasible propaganda way namely for informs widely through the electronic commerce, it is economy moreover effective. This at the same time has also brought the development good opportunity for the B&B hotel e-commerce. But the Qingdao B&B hotel industry and e-commerce just started at present, the theory instruction and the experience quite were all deficient. How did the conformity industry resources cause Qingdao still to be at the primary development phase the family hotel industry and electronic commerce unify, how manifests the Qingdao family hotel electronic commerce the regional characteristic, becomes the operator and the government all together matter of concern, its standard and the consummation may help the operator to develop the mentality, develops the market; And has the actual help to the Qingdao vigorous development tourism, is advantageous in the Qingdao economy and the tourism continually development. At present domestic also quite are few to the, B&B hotel e-commerce research, it takes the traveling e-commerce the segmentation, because has the individuality and the flexibility extremely, can cater to personalized the expense demand to have the very strong continually development superiority enormously, therefore the very strong continually development superiority enormously, therefore the author is reading and profits from the domestic and foreign research results massively in the foundation, uses methods and so on literature investigation, comparison, induction analysis, the union correlation illustrative case carries on the thorough research excavation, the theory relation practice, summarizes experience lesson which may profit from; Compared with the profession in research results, specially trace advanced local the research results, enable to have the instruction function to this area. The endeavor all has the breakthrough in the B&B hotel e-commerce fundamental research and the practice operation, enhances the research the application value. Therefore unifies the region characteristic sincerely to the B&B hotel e-commerce management strategy, the website construction, the profit pattern and so on does the exploration research, locates the innovation, the characteristic innovation prominently, develops the present situation and the existence question at present in view of the Qingdao B&B hotel e-commerce, in the innovative product management strategy, the personalized characteristic customer relations management, and internal fine management aspect proposed the concrete improvement measure, has the actual guiding sense to the B&B hotel e-commerce management operation, hoped can have the help to the Qingdao B&B hotel e-commerce vigorously development.