Study On Operation Strategy Of False Eyelash Factory In Qingdao Area Under The Background Of E-commerce

Depending on the internet technology,the transmission of commodity information can no longer subject to geographical restrictions,even trading in different countries,both sides can easily contact to each other and exchange commodity information via the internet,and then complete the transaction,that is electronic commerce.China is a manufacturing country,with numerous OEM enterprises conducting services of products processing for famous brands,they have excellent manufacturing capability,but due to lack of funds,research and sale capacity,they stay at the products processing link all the year round,earning a meagre profits.However,the rapid development of e-commerce,especially the gradually mature of e-commerce retail business,not only brings convenient shopping for consumers,but also provides Chinese OEM enterprises many development opportunities,that is,through the electronic commerce channels,the factory will have a direct contact opportunity with the final consumers,they can have the chance to research market demand,and to sell products to the market directly.China's OEM factories,can use the good situation of e-commerce development,by implementing a series of operation strategy such as branding,online sales,information management,social media marketing and data analysis,to realize the transformation from only controlling production processing to also controlling design,production,sales of the brand product.This article selects the false eyelash factory in Qingdao area as the research object,analyzing their existing production processes,business characteristics,profit model and so on,put forward that,in the time that the electronic commerce has been widely recognized by the global buyers,internet technology and the development of logistics industry has helped the seller that the goods could be delivered all over the world,the false eyelash factory in Qingdao region should learn to make use of this opportunity,redesign the business strategy,and optimize the management pattern,gradually reach to the transformation and upgrading,and further enhance their profit.