The Research On E-commerce Development Of Heilongjiang Post

In recent years,the rapid development of e-commerce has become a new economic model in modern service industry,it is now taking a bigger and bigger ratio in the economic contribution,and changing the way of people's life and the form of the social commerce.E-commerce is becoming the main role of the economic and trade activities,the primary means of social life,and the important power to drive the future economic.The E-commerce development will inevitably bring a huge opportunity to the traditional postal business,now the traditional postal business is in a shrinking period,the development of electronic commerce will undoubtedly become a main power to increase the income of Heilongjiang Postal business,which is now under the transform time.To face the opportunities and challenges which are taken by the development of E-commerce,with its own unique resource advantages,Heilongjiang Postal has entered the E-commerce field to explore and develop.However,since the Chinese government has opened the market to the world wide,more and more international E-commerce and express logistic companies participate in the competition,and they take a huge impact to us.This gives us a problem: how does Heilongjiang Post accelerate the development of postal e-commerce and face the challenge of competition actively? This paper will mainly discuss these questions,and I hope to benefit the development to Heilongjiang Postal e-commerce.This article first elaborated the background,research scope and the significance of the research,and describe the meaning and characteristics of the E-commerce and other related concepts,introducing the research and practice of the domestic and foreign E-commerce business,establishing the foundation for the next research.Then I analysis the market development trend,the policy environment and market competition pattern of the E-commerce's development,on the basis of electronic commerce development trend,put forward the opportunities for the Heilongjiang Post to develop its own E-commerce;and assessing the competitiveness of the Heilongjiang Postal,making a SWOT analysis.Analyzes the factors which affecting the development of E-commerce,to summarize the current situation in E-commerce platform operation and electricity deliver service for Heilongjiang Post,to investigate the structure and analysis the demand of the E-commercial business using postal service,lay a basis for putting forward the countermeasures of the development.At last I will give proposals to Heilongjiang Post to improve our E-Commerce's competitiveness.The proposals are generally in E-Commerce's structure innovation,capacity building,service quality,marketing strategies,financial control and risk management.This paper takes Harbin's E-commerce as an example.