Measurement Of E-commerce Of China And An Empirical Study On The Impact Of E-commerce On Export

With the tremendous development and the wide application of new information technology,such as Big data,Cloud computing,networking and mobile terminal,E-commerce which was considered as a new business pattern is merging closely with virtual economy,and becoming an important method to allocate resources on the condition of information?technology?networking?marketing and internationalization.Meanwhile,international trade abandons traditional ways that some traditional company break into the international market by E-commerce.AS the world economy recovers slowly and the demand still remains at a very low level,the study of how E-commerce affect export and measureing the working system between them are both theoretical and practical meaningful.This article refers on the formerly study,and concern the relation between Chinese E-commerce and export.The paper starts with the analysis of the model of E-commerce affects export,then add E-commerce index into monopolistic competition model to discuss how E-commerce reduce the fix cost of entering a market and expand export.This article selects the data covering 31 provinces of China from 2006 to 2013,create an E-commerce index systerm and measure the development of E-commerce by Principal component analysis.And then we move to empirical research between E-commerce and export.The level of development of E-commerce and its impact on exports are regional different,the higher the level of development of the region,the more remarkable it has.Generally speaking,the development of E-commerce plays a significant positive role in promoting China's export and the roles are different in different regionals.The author analysis the reason by theoretical models,and at the same time,take an empirically test by Chinese provincial data.At the end of the paper,we list some suggestion about how to promote the e-commerce level of China on account of the regional difference.