| The year 2009 is the special for the development of Chinese travel service. The protective regulations during the WTO transition period are over. The Chinese travel servce have to face the direct competition from the overseas travel service.Along with the development of computer technology and the network technology, the traveling supplier's network direct sale and the new electronic travel agency's appearance cause the travel serive to face a huge challenge; Chinese travel services are seeking the opportunity of development in internet period. The travel serices copy the overseas successful mode, such as the Ctrip.com online. Some Chinese travel services adjust the methods to fit demand of the Internet, such as the Shanghai Spring travel Services. The successful cases give Chinese travel services the direction and hope.The thesis is mainly made up of three parts. The first chapter introduced the internet origin, the present situation of internet in our country and its characteristics; and outlined the electronic commerce's definition, features classifcation as well as its influence on social economy environment. The second chapter briefly discussed the development of domestic and foreign traveling electronic commerce, analyzed the natural compatibility between the electronic commerce and tourism and provided three basic theories of traveling electronic commerce. The third chapter is case of this thesis. Takes the travel service industry of liao ning china international travel services as example. |
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