| Under the competitive system of "superior win and the inferior wash out" in market ecomomy, the competition of taking the quality as the core have developed more and more intensely, the quality have gradually become the enterprisethe lifeline. Comprehension and invisiblity of travel agency service product determins the abstract and complexity of its service quality .Therefore , the promotion of service quality of travel agency is a comprehensive and complex systematization duty.The eco-tourism is a tidal current of the tourism development, and occupied more and more share in the traveling market. This research takes the travel agency's eco-tourism service as an object. With the foundation of widely consulting the domestic and foreign correlations research literature and massively visiting overseas travel agency website, the aritcal divides travel agency's eco-tourism service into two levels , which are the populace eco-tourism service and the strict eco-tourism serves, manifestating for sightseeing eco-tourism line, cognition eco-tourism line and experience eco-tourism line three kinds of shapes. The article also analyzed the question of the process in which domestic travel agency providing the service: The quality of populace eco-tourism service is low, and the strict eco-tourism service lacks.The fourth chapter emphasisly elaborated the way of travel agency improving quality of the populace eco-tourism serivice .The article consider the enhancement of the traveling service as an entire profession systems engineering, which realization not only needed to want the department responsiblity of the work, the media, the tourist to the travel agency,and also had to depend upon the diligent of travel agency oneself in the final analysis. The travel agency should only improve the quality control of the enterprise interior, through using PCDA in managing the flow of operation, and transforming the idea of management,the form of organization a and so on, then the management would guarantees the quality, which can realize the high-grade eco-tourism service, and gets rid of the travel agency providing the low price malignancy competition which the process of the travel agency providing the populaceeco-tourism service.The fifth chapter has discussed the strict eco-tourism service supplier - ecology travel agency's development mechanism. After the limiting "the ecology travel agency", which is the newtravel agency shape.This research consider the ecology travel agency should be allowed to use "1+X" pattern product strategy, and with the use of the reasonable market division of labor and other safeguard measures, the travel agency would provide the true significance of the eco-tourism service to ecology tourist, and will promote the China eco-tourism to the deeper level development. |
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