Study On The Degree Of User Experience Of Mobile Map Based On Cognition

The standard of consumers’living and quality with the social productivity rose to a new height, the quality and performance of products is no longer a consumer only needs, and promote a series of personality differences caused by product and service for the brand and bring consumers emotional experience, their purchase decisions are more influenced by emotion and the psychological demand. In the trend of mobile communication, the rapid rise of the Internet computer technology, users can at any time for travel to provide mobile map software instruction strategy has produced great trust and dependence. The emergence of mobile map, makes some traditional map users to use change, not only reflected in the form of performance, more is to extend the information service function of the. In the user experience more and more attention today, the original information held by traditional map design mode and transmission mode can no longer perfect support mobile map required, the future of mobile map software will be more intelligent, more concise direction.During the research topic inspired the author graduate, involved in Sogou company user platform division practice in the course of the project. The project includes the whole design process of Sogou map mobile phone client in5.5to6.4in six versions of the and the iteration point. This paper selects mobile map software as the research object, its design process as the research content, since the user experience this angle to carry out investigation and analysis, through reading much relevant literature and field research, combined with the theory of cognitive science, using the analysis of actual cases from product design strategy, interaction design, visual design in three aspects the construction of knowledge system, with a global view map software of mobile terminal, on the basis of this research, carries on the elaboration and evaluation of test and the availability of mobile version of iterative map software.The article analyzed positioning strategies for product design in map software research and design at the beginning of, at the same time according to the survey and the depth of the user survey interviews that the user needs and concerns of the map software in mobile terminal, using the framework and function point actual cases and research results by combing map mobile terminal applications. By expanding the information architecture design, analysis of navigation and interface task flow, interactive prototype and visual design analysis, the map software design process improve to perfect.The arguments in this paper for the design of more appropriate of human cognition and common law of map software has a certain significance, enhance the availability and reduce the burden of human cognition.promote the development of mobile map-related fields.