| Jilin Ly automobiles sales Limited company is the first Jilin Shanghai General Motors and Shanghai Volkswagen Automotive authorized dealer. Company is included an automobiles sale, after-sale services center, and accessories supply and information feedback. Company performance has been good.Since 2004 cardilac production has seen producted partly domestically, the domestic sales rise steady and Shanghai General Motors has set up 16 4S stores in Beijing, Tianjin, Shenyang, Guangzhou and other places ,expected by the end of 2006 to establish 20 4S stores. In order to seize the opportunities Jilin Ly automobiles sales Limited company make cardilac 4S store as a topic on the agenda. Therefore, the author gave 4S store as a research paper direction. There are background researching on the project, impact element analysising and market forecasting, building proposal and investment perspectives based on economic analysis.First, background researching on the project is analysis and appraisal of the conditions and the necessarity for Jilin Ly automobiles sales Limited company based on existing models.Second, impact element analysising and market forecasting is as the first to the characteristics of cardilac cars. Shanghai GM car design in a cardilac car according to the original basis of a lot of improvements .Now the main products are cardilac CTS, SRX, XLR( three cars six models), covering prices from 438,000 to 1.28 million yuan, rationally, GM cardilac car has become one of the most distinguished brands. Secondly, it took considerable space to analysis factors affecting the sales of luxury cars. Whether macroeconomic forms, Jilin economic conditions, credit scale or road construction, these conditions show that the demand for luxury cars will rise. However the high international crude oil prices caused the domestic price increases, which will inevitably lead to the potential consumers of... |
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